3 Videos To Create Today

Pssssst! Did you know that according to Forbes nearly 60% of business people said they would watch video before reading text on the same webpage?

Aaand, that 75% watch work-related video on business websites at least once a week?

Bottom line: if you’re not using online video, you’re missing out on a HUGE opportunity.

Using online video on your website and blog opens the door to a continuously growing online market. Over 2 BILLION videos are viewed on YouTube everyday!

How much is 2 billion? Combine the audience numbers of all three major broadcast networks. Now double it!

What’s more, video gives you a chance to show your personality, connect with your potential clients and loyal fans in a whole new way.

Not sure where to start?

Here are the top 3 types of video that I believe are vital for every brand.


Share the Story Behind Your Brand

  • Why did you start it?
  • What are your core beliefs? Where does the passion come from?
  • What’s the biggest triumph you’ve had so far?
  • Why did you love what you do?

Keep the videos short enough so that people will actually want to watch the entire thing.

You want them to learn something, feel something and finish wanting to know more. I try to keep all of my videos under three minutes and I typically advise my clients to do the same.

Psst: for more tips on packing a punch in just three minutes, click play over here.


Share Advice, Insights & Tips

  • Do your clients & readers ask questions? {I bet they do!} Answer them through video.
  • Do you have expertise that sets you apart from your competition? {Absolutely!} This is your chance to share nuggets of wisdom in a unique way.

Give them a taste of what you’re like to work with and how you share your knowledge. Show them what you’re made of, but don’t give all of your secrets away.

Be helpful, be genuine and be succinct.

Just like an introductory video, you want this to leave them hunger for more and ready to sign up for your services or buy your products.

And remember, you don’t have to sell in the videos.

In fact, I prefer to have a call out just below the video or beside it instead of actually doing a hard sale on camera. Make this an opportunity for them to get to know you, and let them decide what they want to do next.


Share Your Client’s Successes

Let your clients speak for you. Have them share why they love working with you, how your business was able to help them & what results they were able to achieve because of you.

After all, most people looking to hire a company love seeing what other clients have to say. Make sure you have as much variety as possible in the clients you choose to highlight and in the soundbites that you choose to use from each of them.

Need some inspiration? Here’s one of my favorite video testimonials. {Thanks Julie!}

Aaand, I’ve also creating the down & dirty guide to creating your own videos. Take a peek here and hit record.

I can’t wait to see you your on-screen debut. Pop me a link over on Twitter once it’s live!


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