5 rituals to get you ready for your media interview

Have a media interview coming up? Or a Skype interview for a friend’s blog? No matter how big or small the opportunity is, I want you to be able to take advantage of every second. So, here are five things you can do to get in the right mindset.

1. Learn as much as you can about the interviewer. Read his or her bio, watch, read or listen to past interviews and get to know this person so you can really connect.

2. Get all the juicy details. Know how long the interview will be, plus if it’s taped or live, what the focus of the questions will be, and how you can best serve the audience.

3. Set goals for what you’d like to achieve during the interview. It’s not just about showing up and answering the questions… it’s about knowing what you want as well. Is there a single message you would love to share? Do you simply want to have fun & be yourself?

4. Get rid of all of the noise. Sometimes, especially if we’re given a big opportunity {hello, Good Morning America!} we have a lot of people telling us what we should say, how we should look and what to expect. Know that they mean well, but with too much noise it can be a bit overwhelming. Instead, trust that you know your message & can stay true to your brand.

5. Have fun. So often we forget that an interview is such a gift… it’s a way for us to share our message with a new audience and to practice speaking about our work in a new way. I love to remind my clients that this is the good stuff, that this is where you get to tell others about what matters to you. The key is to enjoy every second, and approach it with gratitude.


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