In this vintage post, I share 5 mistakes I see in online video as part of a piece that I wrote for CNBC. In a nutshell: imperfection is key when appearing on camera. So is keeping your videos short & packing them with value. Grab a cup of tea, kick off your heels and read on for what to avoid.
Anyone with a smartphone and a few minutes can make a video. Add an internet connection, and you can share it with the world.
And while I adore the power of video, that’s not always a good thing.
You can do harm to your brand by creating videos that turn people off, instead of making them more curious. Video is a powerful medium, but there’s no point in using video unless you know what to say, and how to present it to your audience. Period.
I don’t believe that anyone is inherently bad on camera. But it doesn’t hurt to have the right tools to feel confident and poised while sharing. With the right preparation, anyone can speak with purpose and passion.
Here are five of the most common mistakes I see when watching online videos, with suggestions for improvement.
The video is too long.
One of the biggest turn-offs for customers is that a video is just too darn long. Too often, people try to pack more information into one video than is necessary to make their point. People have short attention spans, especially when they’re online. Solution: read it here.
The video has no clear purpose.
If you don’t have a clear understanding of what the purpose of each and every video you post is, how will your viewers understand it? There are so many videos that ramble and never really offer great value for the viewer. Don’t be one of those. Solution: read it here.
The video can’t be deciphered because of bad audio.
I’m a huge fan of DIY videos, but it does require a bit of thought when it comes to choosing the right setting. It’ll drive your viewers insane if they can’t hear what you’re saying. Solution: read it here.
The video doesn’t give viewers what they want.
If you want to create a loyal following, you have to give people information that’s valuable to them. It’s that simple. What are the most common questions you get asked by readers or potential clients? Focus on those. Think about where your real knowledge is and make the point of allowing your audience to see a different side of you and your brand on camera. People want something with huge value, and they want to get it from someone they can relate to and believe in. Make it your goal to become that spokesperson and offer huge value on a regular basis. Solution: read it here.
You’re trying way too hard to be perfect.
I always have people asking me about how to change this or that about how they talk, how they move and how they look. Sometimes, changes are totally necessary, but most of the time our natural inclination is to focus on the small things about ourselves that tend to drive us completely mad, like an inability to say a strong R or the way our hands move when we talk. Sure, we could spend hours doing exercises to make ourselves “perfect”, but is that what people really want? No. They want a human being. Solution: read it here.
Over to you, bombshell! What are some of the bigger mistakes you’ve seen or consistently see in online video? Share your wisdom in the comments below!