Did you know that, according to Forbes, nearly 60% of the business people said they would watch video before reading text on the same Web page? And, three quarters (75%) watch work-related video on business Web sites at least once a week? Bottom line: If you’re not using online video, you’re missing out on a HUGE opportunity.
Using online video on your website and blog opens the door to a continuously growing online market. Over 2 BILLION videos are viewed on YouTube everyday! How much is 2 billion? Combine the audience numbers of all three major broadcast networks. Now double it!
So, the question isn’t why should you use video to market your brand, it’s why shouldn’t you. It gives you a chance to show your personality, connect with your potential clients & loyal fans in a whole new way!
To get you started, here are three types of videos I believe are vital for every brand.
1. Intro: Share the story behind your brand
Why did you start it? What are your core beliefs? Where does the passion come from? What’s the biggest triumph you’ve had so far? Why did you love what you do? Keep the videos short enough so people will actually want to watch the entire thing. You want them to learn something, feel something and finish wanting to know more. I try to keep all of my videos under three minutes, and I typically advise my clients to do the same.
2. Blog: Share advice/insights/tips
Clients or readers ask questions? Answer them through video. Have expertise that sets you apart from your competition? This is your chance to share bits & pieces of it in a unique way.
Give them a taste of what you’re like to work with and how you share your knowledge. Show them what you’re made of, but don’t give all of your secrets away. Be helpful, be genuine and be succinct. Just like an introductory video, you want this to leave them hunger for more… ready to sign up for your services or buy your products.
You don’t have to sell in the videos. In fact, I prefer to have a call out just below the video or beside it instead of actually doing a hard sale on camera. Make this an opportunity for them to get to know you, and let them decide what they want to do next.
3. Testimonials: Share Your Client’s Successes
Let your clients speak for you. Have them share why they love working with you, how your business was able to help them and what results they were able to achieve because of you.
Most people looking to hire a company love seeing what other clients have to say. These testimonial videos are just as vital as your intro & advice videos. Make sure you have as much variety as possible in the clients you choose to highlight and in the sound you choose to use from each of them. The goal is to show how awesome your business is across the widest range possible.